Thursday, March 25, 2010

How to market yourself within the industry?


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It's all about making contacts right?

But how do we go about making these contacts?


You need to market yourself to the right people. A great place to start, Model Mayhem.


Introduction:
A site dedicated for Models, Photographers, Makeup Artists, Hair Stylists, Wardrobe Stylists, Clothing Designers and Graphic Artists to come together with one common goal.

Goal:
To meet like minded people and collaborate on projects.


Result:
Many editions to add to your portfolio and go on to market to potential clients.




Why is marketing yourself to fellow industry professionals so important?


In this line of buisness, many rely on word of mouth. If you're not known in the industry it is less likely you'll be hired for a job.

To already know people in the right places will make it easier for you down the track. If you have someone cancel last minute on you for a shoot, you'll already have a number of contacts who you know are reliable and up to the job.

To be in contact with other photographers is key when working freelance. When your gear unexpectly fails on the morning of a big shoot, where are you going to turn? A fellow photographer may not need their equipment on the day and be able to solve your problem. What goes around comes around.

- Perhaps make 2010 about marketing yourself within the industry for your future -

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