BRIEF- Tradeshow/Seminar

Photographic Tradeshow and Seminar

Outline

Based in central Brisbane, the inaugural Photographic Tradeshow and Seminar (PTS) will be held on the weekend of Friday 23^rd October – Sunday 25^th October 2011 at the Convention and Exhibition Centre, South Brisbane. This tradeshow will educate photographers and the broader design industry of the photographic trends of the past, present and future.

The event will draw together the beauty of the photographic art forms from all corners of the globe and throughout time. Drawing on inspiration from 1940’s Parisian street scenes, reminiscent of Coco Chanel, the event will marry in the technologies and photographic trends as they have evolved over the last 70 years.

Purpose

The purpose of the event is to draw together photographers and designers to encourage greater possible achievements with future collaborations. In the modern day, as technology advances, the photographic industry has taken on digital media as their primary source of displaying art. This event will encourage artists to explore the possible combination of modern and traditional presentations of photography. There will be new ways to encourage photographers to present their imagery on different surfaces across a broad range of media. These will encompass photography of all genres, from Commercial to portrait, through to Landscape and Fine Art.

Target Audience

The PTS will strive to bring together not only rising talent and photographic students but the entire photographic and design industry from Australia and the world around us.

Constraints

Various factors will require consideration prior to the event. The size of the venue, time frame for organization, OHS, insurance issues and technologies among others will be considerable constraints. Photographers and Technological experts will have their own constraints to consider for implementing the client’s concepts.

Location

The Tradeshow will be held at the Brisbane Exhibition and Convention Centre in the Great Hall.

Budget

The budget for the event will be unlimited, within reason. Sponsors will be a major source of funding for the tradeshow.

 

Areas of Responsibility

Marketing

-       Creation of brief

-       Sourcing of key speakers

-       Floor plan

-       Profit

-       Promotions/Advertising – Flyers, Database, Internet Marketing

-       Sourcing Sponsorship

-       Costing

 

Technology

-       Feasibility of concepts (Can it be done? How can it be done?)

-       Tradeshow exhibitors – New technologies

-       Equipment – 1940’s à Now

-       Technological forms of presentation (Projections, wallpapers etc.)

-       Costing

 

Photo imaging Trends

-       Creation of atmosphere, through imagery (What’s going to be displayed/projected to build the feel of the show – which locations of the world will need to be photographed to help build the Parisian feel)

-       Portraits – different styles and trends

-       Models dressed in styling from 1940s until today.

-       Surfaces to print on (3D printing opportunities, Sculptural prints, printing on fabric, wallpaper)

-       Projection technologies

-       Costing 

Thanks, 

Darlia Argyris, Renee Bosboom, Shaun Bedford, Nadine Mitchell, Julie Phillips